Potential Spotlight Topics

  1. Growth: What strategies are you employing to facilitate growth in your agency? How do you measure growth, beyond just revenue?
  2. Deadlines: How do you manage project timelines and ensure deadlines are met consistently? How does your agency handle delays?
  3. Workflow: What does your agency’s project workflow look like? How has it evolved over time and what improvements can be made?
  4. Pricing: How does your agency determine pricing for its services? How do you communicate your pricing strategy to your clients?
  5. Innovation: How does your agency foster a culture of innovation? Can you share some recent examples where innovation led to client satisfaction or business growth?
  6. Motivation: How do you keep your team motivated, especially during challenging projects or phases? What motivational strategies have worked best?
  7. Resilience: How has your agency coped with setbacks or unexpected challenges? What practices have helped build resilience in your team?
  8. Efficiency: What strategies or tools does your agency use to boost efficiency in project delivery? What impact has this had on client satisfaction and bottom-line?
  9. Balance: How do you ensure a healthy work-life balance for yourself and your team? How has this affected productivity and employee satisfaction?
  10. Consistency: How does your agency ensure consistency in project delivery, communication, and client service? What systems or processes have you implemented to promote consistency?
  11. Perspective: How do you maintain a broader perspective when dealing with day-to-day tasks? What steps do you take to ensure your team understands the bigger picture?
  12. Evolution: How has your agency evolved since its inception? What were some key turning points?
  13. Focus: What is the main focus of your agency right now? How do you maintain this focus across all levels of your team?
  14. Progress: How do you measure and track the progress of your agency? What metrics do you focus on?
  15. Process: How important are processes in your agency? Can you share some processes that have greatly improved your operations?
  16. Clients: How do you ensure client satisfaction? What steps do you take to manage client expectations?
  17. Vision: What is your agency’s vision? How does this vision guide your strategies and decision-making process?
  18. Collaboration: How does your agency facilitate collaboration within the team? Are there any tools or practices you find particularly effective?
  19. Authenticity: How do you ensure your agency stays authentic in its communications and relationships with clients?
  20. Ambition: How does your agency balance ambition with practicality? Can you share a time when ambition drove a significant achievement?
  21. Scaling: What steps are you taking to scale your agency? What challenges are you facing in this process?
  22. Expectations: How do you manage client expectations, especially when they’re unrealistic?
  23. Challenges: What are some of the biggest challenges your agency is currently facing? How are you addressing them?
  24. Mindset: How important is mindset in your agency’s success? How do you foster a positive and growth-oriented mindset within your team?
  25. Adaptation: Can you share an instance where your agency had to adapt to unforeseen circumstances? What did you learn from it?
  26. Prioritization: How does your agency prioritize projects and tasks? What factors do you consider?
  27. Networking: How has networking benefitted your agency? Do you have any tips or strategies for effective networking?
  28. Strategy: How does your agency create and implement its strategies? How do you ensure these strategies align with your vision and goals?
  29. Leadership: What leadership style do you employ at your agency? How has it influenced your team’s performance and morale?
  30. Transparency: How does your agency ensure transparency in its dealings with clients and within the team?
  31. Empathy: How important is empathy in your agency’s client relationships and team interactions?
  32. Value: How does your agency deliver and communicate its value to clients?
  33. Discipline: How do you enforce discipline in project delivery and team performance?
  34. Passion: How does your agency nurture the passions of its team members? How does this affect their performance and job satisfaction?
  35. Perseverance: Can you share a story where perseverance led to success in your agency?
  36. Fulfillment: How do you ensure job fulfillment among your team members? How does it affect their productivity?
  37. Risk: How does your agency handle risks in projects? Do you have a defined risk management process?
  38. Resilience: (as answered above) How has your agency coped with setbacks or unexpected challenges? What practices have helped build resilience in your team?
  39. Communication: How important is effective communication in your agency’s success? What steps do you take to ensure clear and efficient communication?
  40. Quality: How do you maintain quality in your projects? What quality control practices does your agency follow?
  41. Creativity: How does your agency foster creativity within the team? How does creativity play a role in your projects?
  42. Inspiration: What inspires you and your team? How do you keep the team motivated and inspired?
  43. Reflection: How often does your agency take time to reflect on its achievements and failures? How has this reflection improved your agency’s performance?
  44. Gratitude: How does your agency practice gratitude? What impact does it have on your team’s morale?
  45. Commitment: How do you ensure that everyone in your team is committed to your agency’s goals?
  46. Confidence: How do you build confidence in your team, especially when facing challenging tasks?
  47. Outsourcing: How does your agency approach outsourcing? What tasks do you typically outsource and why?
  48. Diversification: How diversified are your agency’s services? How has diversification helped your agency grow?
  49. Time-Management: How does your agency handle time management? What tools or strategies do you use?
  50. Success: How does your agency define success? What have been some of your most significant successes so far?

Old List:

  1. Finding contractors – Vetting them, finding them quickly
  2. Finding referral partners for your agency
  3. Dealing with low-performing employees. Cut them loose or continue to train them?
  4. Hit by a bus plan
  5. How you pay yourself / manage finances / savings
  6. Pricing your work
  7. Process for making a proposal
  8. Charging for discovery (how and why)
  9. Getting more referrals proactively
  10. Insurance / Cyber Insurance / Contracts
  11. Easy “Add on” services
  12. Tips for agency website SEO
  13. Project Tracking / Keeping things on schedule
  14. Feedback on my…Website, Funnel, Client site, audit reports, etc.
  15. Building referrals (incentives)
  16. “Foot in the door” offers
  17. Fostering better client relationships (and monitoring)
  18. Time management
  19. Web development process review
  20. Proactive lead generation ideas
  21. 1-year / 5-year / 10-year plan
  22. Hiring a VA (how they can help, how to find them)
  23. Products your agency can sell
  24. How do you define a “landing page” and which ones are important for our agency?
  25. Identifying your “value”
  26. Keeping projects on track
  27. Are client portals worth the effort?
  28. Mapping out plans to hit a sales goal (workshop)
  29. “Out of the box” ways to get yourself in front of your audience
  30. Attracting better paying clients
  31. Creating “intro” and “welcome” packets
  32. Using audits
  33. Creating paid ads for your agency
  34. Starting a Facebook group/community to get leads
  35. Everyone’s opinion on hosting
  36. Writing SOP’s
  37. How do you stay motivated? How do you keep your team motivated?
  38. Few “big” projects, or lots of “small” projects? (Pros / Cons)
  39. Social media for your agency. Worth it? What should I do?
  40. Creating “packages” for your services
  41. UpWork? Fiverr?
  42. Financial organization/Budgets
  43. Scheduling your week & projects
  44. Selling care plans
  45. Client gifts
  46. Client experience timeline
  47. How to be a good boss
  48. Work schedule (daily, weekly, etc.)
  49. Tracking and measuring all your expenses
  50. Personal SWOT (strengths, weaknesses, opportunities, threats) analysis
  51. What are you measuring?
  52. Employee review process/systems/questions